We have created this privacy statement (version 09.09.2023-112582727) in order to provide you with the best possible service in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws to explain which personal data (data for short) we as the controller – and the processors (e.g. providers) we commission – will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.
In short, we provide you with comprehensive information about data we process about you.
Privacy statements usually sound very technical and use legal terminology. This privacy policy, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. To the extent that it is conducive to transparency, technical terms are explained in a reader-friendly manner, links to further information are provided and graphics are used. We thus inform you in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible by making the most concise, unclear and legalistic statements possible, as is often standard practice on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative, and perhaps there is one or two pieces of information you did not know.
If you still have questions, we would like to ask you to contact the responsible office mentioned below or in the imprint, to follow the existing links and to look at further information on third party sites. Of course, you will also find our contact details in the imprint.
This data protection declaration applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (order processors). By personal data, we mean information within the meaning of Art. 4 No. 1 DSGVO, such as a person’s name, e-mail address and postal address. The processing of personal data ensures that we can offer and invoice our services and products, whether online or offline. The scope of this privacy policy includes:
In short, the data privacy statement applies to all areas in which personal data is processed in a structured manner within the company via the aforementioned channels. If we enter into legal relations with you outside of these channels, we will inform you separately if necessary.
In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. You can, of course, read this EU General Data Protection Regulation online at EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679.
We only process your data if at least one of the following conditions applies:
Other conditions, such as the performance of recordings in the public interest and the exercise of public authority and the protection of vital interests, do not usually arise in our case. If such a legal basis should be relevant, it will be indicated at the appropriate place.
In addition to the EU regulation, national laws also apply:
If other regional or national laws apply, we will inform you about them in the following sections.
If you have any questions about data protection or the processing of personal data, you will find the contact details of the responsible person or office below:
Creneaux GmbH
Reitgutweg 20
5026 Salzburg-Aigen, Austria
E-Mail: office@creneaux-weinauktionen.at
Impressum: https://www.creneaux-weinauktionen.at/impressum/
The fact that we only store personal data for as long as is absolutely necessary for the provision of our services and products applies as a general criterion at our company. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are required by law to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.
Should you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as soon as possible and insofar as there is no obligation to store it.
We will inform you about the specific duration of the respective data processing below, provided that we have further information on this.
In accordance with Articles 13, 14 of the GDPR, we inform you about the following rights you have to ensure that data processing is fair and transparent:
In short, you have rights – do not hesitate to contact the responsible party listed above with us!
If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/. In Germany, there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:
Leader: Mag. Dr. Andrea Jelinek
Address:Barichgasse 40-42, 1030 Wien
Phone no.:+43 1 52 152-0
E-mail address:dsb@dsb.gv.at
Website:https://www.dsb.gv.at/
We only transfer or process data to countries outside the EU (third countries) if you consent to this processing, if this is required by law or contractually necessary and in any case only to the extent that this is generally permitted. Your consent is in most cases the most important reason for us to have data processed in third countries. Processing personal data in third countries such as the U.S., where many software vendors provide services and have their server locations, may mean that personal data is processed and stored in unexpected ways.
We expressly point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. Data processing by US services (such as Google Analytics) may result in data not being processed and stored anonymously where applicable. In addition, U.S. government authorities may have access to individual data. In addition, collected data may be linked to data from other services of the same provider, if you have a corresponding user account. If possible, we try to use server locations within the EU, if this is offered.
We will inform you in more detail about data transfer to third countries, if applicable, at the appropriate places in this privacy policy.
To protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. In doing so, we make it as difficult as possible for third parties to infer personal information from our data.
Article 25 of the GDPR refers to “data protection through technical design and data protection-friendly default settings” and thus means that both software (e.g., forms) and hardware (e.g., access to the server room) should always be designed with security in mind and that appropriate measures should be taken. In the following, we still go into concrete measures, if necessary.
TLS, encryption and https sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transfer data over the Internet in a tap-proof manner.
This means that the complete transmission of all data from your browser to our web server is secured – no one can “listen in”.
In this way, we have introduced an additional layer of security and comply with data protection by design of technology (Article 25(1) of the GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transfer protection by the small lock symbol 
at the top left of the browser, to the left of the Internet address (e.g. examplepage.de) and the use of the https scheme (instead of http) as part of our Internet address.
If you’d like to know more about encryption, we recommend doing a Google search for “Hypertext Transfer Protocol Secure wiki” to get good links to more in-depth information.
| Communication summary 👥 Affected parties: Anyone who communicates with us by phone, email, or online form. 📓 Processed data: e.g. phone number, name, e-mail address, form data entered. More details can be found at the respective contact type used 🤝 Purpose: handling communication with customers, business partners, etc. 📅 Storage period: duration of the business case and legal requirements ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. b DSGVO (contract), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests) |
When you contact us and communicate by phone, e-mail or online form, personal data may be processed.
The data will be processed for the handling and processing of your question and the related business transaction. The data is stored for as long as the law requires.
All those who seek contact with us via the communication channels provided by us are affected by the aforementioned processes.
When you call us, the call data is stored pseudonymously on the respective terminal device and with the telecommunications provider used. In addition, data such as name and telephone number can subsequently be sent by e-mail and stored for the purpose of responding to inquiries. The data is deleted as soon as the business case has been terminated and legal requirements permit.
If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone,…) and data is stored on the e-mail server. The data is deleted as soon as the business case has been terminated and legal requirements permit.
If you communicate with us using an online form, data is stored on our web server and may be forwarded to an e-mail address of ours. The data is deleted as soon as the business case has been terminated and legal requirements permit.
The processing of the data is based on the following legal bases:
In this section, we would like to explain what a processing order is and why it is needed. Because the word “order processing agreement” is quite a mouthful, we will also use only the acronym AVV more often here in the text. Like most companies, we do not work alone, but also use services of other companies or individuals ourselves. Due to the involvement of various companies or service providers, it may be that we pass on personal data for processing. These partners then act as processors with whom we conclude a contract, the so-called order processing agreement (AVV). The most important thing for you to know is that the processing of your personal data is carried out exclusively according to our instructions and must be regulated by the GCU.
As a company and website owner, we are responsible for all data we process from you. In addition to the responsible parties, there may also be so-called processors. This includes any company or person that processes personal data on our behalf. More precisely and according to the GDPR definition: any natural or legal person, public authority, agency or other body that processes personal data on our behalf is considered a processor. Consequently, processors can be service providers such as hosting or cloud providers, payment or newsletter providers, or large companies such as Google or Microsoft, for example.
For a better understanding of the terminology, here is an overview of the three roles in the GDPR:
Affected (You as a customer or interested party) → Responsible (we as a company and client) → Processor(Service providers such as web hosters or cloud providers)
As mentioned above, we have concluded an AVV with our partners who act as processors. This states first and foremost that the processor will process the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing; however, in this context, the electronic conclusion of the contract is also deemed to be “in writing”. Only on the basis of the contract the processing of personal data takes place. The contract must include the following:
Furthermore, the contract contains all obligations of the processor. The main duties are:
You can see what such an AVV looks like in concrete terms, for example, at https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-mustervertrag-auftragsverarbeitung.html. A sample contract is presented here.
| Cookies summary 👥 Data subjects: Visitors to the website 🤝 Purpose: depending on the cookie. You can find more details about this below or from the manufacturer of the software that sets the cookie. 📓 Data processed: Depending on the cookie used. You can find more details about this below or from the manufacturer of the software that sets the cookie. 📅 Storage duration: depending on the cookie, can vary from hours to years ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit.f DSGVO (Legitimate Interests) |
Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.
Whenever you browse the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the setting you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.
The following graphic shows a possible interaction between a web browser such as Chrome and the web server. In this process, the web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information from your PC.
For example, cookie data may look like this:
Name: _ga
Wert: GA1.2.1326744211.152112582727-9
Intended use: Differentiation of website visitors
Expiration date: After 2 years
A browser should be able to support these minimum sizes:
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.
We can distinguish 4 types of cookies:
Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, it needs these cookies when a user adds a product to the shopping cart, then continues surfing on other pages and only later goes to the checkout. These cookies do not delete the shopping cart even if the user closes his browser window.
Purposeful cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behavior of the website with different browsers.
Targeted cookies
These cookies provide a better user experience. For example, entered locations, font sizes or form data are saved.
Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very convenient, but also very annoying.
Usually, when you visit a website for the first time, you are asked which of these cookie types you want to allow. And of course, this decision is also stored in a cookie.
If you want to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism”.
The purpose ultimately depends on the cookie in question. You can find more details about this below or from the manufacturer of the software that sets the cookie.
Cookies are small helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data in the following privacy policy.
The storage period depends on the cookie in question and is specified below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.
You also have influence on the storage duration yourself. You can manually delete all cookies at any time via your browser (see also “Right to object” below). Furthermore, cookies based on consent are deleted at the latest after revocation of your consent, whereby the legality of the storage remains unaffected until then.
Wie und ob Sie Cookies verwenden möchten, entscheiden Sie. Regardless of which service or website the cookies come from, you always have the option to delete, disable or only partially allow cookies. Sie können zum Beispiel Cookies von Drittanbietern blockieren, aber alle anderen Cookies zulassen.
If you want to determine which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. Thus, for each individual cookie, you can decide whether to allow the cookie or not. The procedure varies depending on the browser. The best way is to search for the instructions in Google using the search term “delete cookies Chrome” or “disable cookies Chrome” in case of a Chrome browser.
The so-called “Cookie Guidelines” have been in place since 2009. This states that the storage of cookies requires your consent (Article 6 (1) a DSGVO). Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in § 96 para. 3 of the Telecommunications Act (TKG). In Germany, the Cookie Guidelines have not been implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the German Telemedia Act (TMG).
For absolutely necessary cookies, even in the absence of consent, there are legitimate interests (Article 6 (1) (f) DSGVO), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and for this purpose certain cookies are often absolutely necessary.
Insofar as cookies are used that are not absolutely necessary, this only occurs in the case of your consent. The legal basis in this respect is Art. 6 para. 1 lit. a DSGVO.
In the following sections, you will be informed in more detail about the use of cookies, if used software uses cookies.
| Web hosting summary 👥 Betroffene Personen: Besucher der Website 🤝 Purpose: professional hosting of the website and securing its operation 📓 Processed data: IP address, time of website visit, browser used and other data. More details can be found below or at the respective web hosting provider. 📅 Storage period: depending on the provider, but usually 2 weeks ⚖️ Legal basis: Art. 6 para. 1 lit.f DSGVO (Legitimate Interests) |
Nowadays, when you visit websites, certain information – including personal data – is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By the way, by website we mean the entirety of all web pages on a domain, i.e. everything from the home page (homepage) to the very last subpage (like this one). By domain we mean, for example, example.de or sampleexample.com.
When you want to view a website on a computer, tablet, or smartphone, you use a program called a web browser to do so. You probably know a few web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari. We say browser or web browser for short.
To view the website, the browser must connect to another computer where the website’s code is stored: the web server. Operating a web server is a complicated and costly task, which is why it is usually handled by professional providers. These offer web hosting and thus ensure reliable and error-free storage of website data. A whole lot of technical terms, but please stay tuned, it gets better!
When the browser connects to your computer (desktop, laptop, tablet or smartphone) and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, on the other hand, the web server also needs to store data for a while to ensure proper operation.
A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the Internet and the hosting provider.
The purposes of data processing are:
Even while you are visiting our website right now, our web server, which is the computer on which this website is stored, usually automatically stores data such as
As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out the possibility that this data may be viewed by the authorities in the event of unlawful conduct.
In short, your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not share your information without consent!
The lawfulness of the processing of personal data in the context of web hosting results from Art. 6 para. 1 lit. f DSGVO (protection of legitimate interests), because the use of professional hosting with a provider is necessary to present the company on the Internet in a secure and user-friendly manner and to be able to pursue attacks and claims from this if necessary.
As a rule, there is a contract between us and the hosting provider for commissioned processing pursuant to Art. 28 f. DSGVO, which ensures compliance with data protection and guarantees data security.
Below you will find the contact details of our external hosting provider, where, in addition to the information above, you can learn more about data processing:
Raidboxes GmbH
Hafenstraße 32
48153 Münster, Germany
You can learn more about the data processing at this provider in the privacy policy.
| Website Building Block Systems Privacy Policy Summary 👥 Data subjects: Visitors of the website 🤝 Purpose: Optimization of our service performance 📓 Processed Data: Data such as technical usage information like browser activity, clickstream activity, session heatmaps, as well as contact information, IP address or your geographical location. More details can be found below in this privacy policy and in the privacy policy of the providers. 📅 Storage duration: depends on the provider ⚖️ Legal basis: Art. 6 para. 1 lit. f DSGVO (Legitimate Interests), Art. 6 para. 1 lit. a GDPR (Consent) |
We use a website building system for our website. Modular systems are special forms of a content management system (CMS). With a modular system, website owners can create a website very easily and without programming skills. In many cases, web hosts also offer modular systems. Through the use of a modular system, personal data of you may also be collected, stored and processed. In this data protection text, we provide you with general information about data processing by modular systems. You can find more information in the provider’s privacy policy.
The biggest advantage of a modular system is its ease of use. We want to provide you with a clear, simple and concise website that we can easily operate and maintain ourselves – without external support. A modular system now offers many helpful functions that we can use even without programming knowledge. This allows us to design our web presence according to our wishes and provide you with an informative and enjoyable time on our website.
Which data exactly is stored depends, of course, on the website builder system used. Each provider processes and collects different data from the website visitor. However, technical usage information such as operating system, browser, screen resolution, language and keyboard settings, hosting provider and the date of your website visit are usually collected. Furthermore, tracking data (e.g. browser activity, clickstream activity, session heatmaps, etc.) may also be processed. In addition, personal data can also be collected and stored. This is mostly contact information such as email address, phone number (if you have provided it), IP address and geographic location data. You can find out exactly what data is stored in the provider’s privacy policy.
We will inform you about the duration of the data processing below in connection with the website construction system used, provided we have further information on this. You can find detailed information about this in the provider’s privacy policy. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products. It may be that the provider stores data from you according to its own specifications, over which we have no control.
You always have the right to information, correction and deletion of your personal data. If you have any questions, you can always contact the person in charge of the website building system used. Contact details can be found either in our privacy policy or on the website of the relevant provider.
You can delete, disable or manage cookies that providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that not all functions may then work as usual.
We have a legitimate interest in using a website builder to optimize our online service and present it to you in an efficient and user-appealing manner. The corresponding legal basis for this is Art. 6 para. 1 lit. f GDPR (Legitimate Interests). Nevertheless, we only use the construction kit if you have given your consent.
Unless the processing of data is absolutely necessary for the operation of the website, the data will only be processed on the basis of your consent. This applies in particular to tracking activities. The legal basis in this respect is Art. 6 para. 1 lit. a GDPR.
With this privacy policy we have brought you closer to the most important general information about data processing. If you would like more detailed information in this regard, you will find further information – if available – in the following section or in the provider’s privacy policy.
We use the well-known content management system WordPress.com for our website. The service provider is the American company Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA.
In 2003 the company saw the light of day and in a relatively short time developed into one of the best-known content management systems (CMS) in the world. A CMS is software that helps us design our website and display content in a beautiful and organized way. The content can be text, audio and video.
Through the use of WordPress, personal data of you may also be collected, stored and processed. As a rule, mainly technical data such as operating system, browser, screen resolution or hosting provider are stored. However, personal data such as IP address, geographical data or contact data may also be processed.
Programming is not one of our core competencies. Nevertheless, we want to have a powerful and presentable website that we can also manage and maintain ourselves. With a website builder or content management system like WordPress, this is exactly what is possible. With WordPress, we don’t have to be programming aces to offer you a beautiful website. Thanks to WordPress, we can operate our website quickly and easily even without prior technical knowledge. In case of technical problems or if we have special wishes for our website, there are always our experts who feel at home in HTML, PHP, CSS and Co.
WordPress also processes data from you in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may be accompanied by various risks to the lawfulness and security of data processing.
As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, thus especially in the USA) or a data transfer there, WordPress uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, WordPress undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The data processing agreements, which correspond to the standard contractual clauses, can be found athttps://wordpress.com/support/data-processing-agreements/.
You can learn more about the data processed through the use of WordPress.com in the privacy policy on https://automattic.com/de/privacy/.
In accordance with Article 28 of the General Data Protection Regulation (GDPR), we have concluded an Order Processing Agreement (OPA) with WordPress.com. You can find out exactly what an AVV is and, in particular, what must be included in an AVV in our general section “Order processing agreement (AVV)”.
This contract is required by law because WordPress.com processes personal data on our behalf. This clarifies that WordPress.com may only process data they receive from us according to our instructions and must comply with the GDPR. You can find the link to the order processing agreement (AVV) under https://wordpress.com/support/data-processing-agreements/.
| Web Analytics Privacy Policy Summary 👥 Data subjects: Visitors of the website 🤝 Purpose: Evaluation of visitor information to optimize the web offer. 📓 Processed data: Access statistics, which include data such as locations of accesses, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details on this in the respective web analytics tool used. 📅 Storage duration: depending on the web analytics tool used ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (Legitimate Interests) |
We use software on our website to evaluate the behavior of website visitors, called web analytics or web analysis for short. In the process, data is collected that the respective analytic tool provider (also called tracking tool) stores, manages and processes. The data is used to create analyses of user behavior on our website and made available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are best received by our visitors. For this we show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such testing procedures, as well as for other analytics procedures, user profiles can also be created and the data stored in cookies.
With our website, we have a clear goal in mind: we want to deliver the best web offering on the market for our industry. To achieve this goal, we want to offer the best and most interesting offer on the one hand, and on the other hand, we want to make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our web offer for you and us accordingly. For example, we can see how old our visitors are on average, where they come from, when our website is most visited or which content or products are particularly popular. All this information helps us to optimize the website and thus best adapt it to your needs, interests and wishes.
Exactly what data is stored depends, of course, on the analysis tools used. But as a rule, for example, which content you view on our website, which buttons or links you click on, when you access a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website or which computer system you use is stored. If you agreed that location data may also be collected, these may also be processed by the web analytics tool provider.
In addition, your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymously (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, in principle, no direct data, such as your name, age, address or e-mail address are stored. All this data, if collected, is stored pseudonymously. This way you cannot be identified as a person.
The following example schematically shows how Google Analytics works as an example of client-based web tracking with Java Script code.
How long the respective data is stored always depends on the provider. Some cookies store data only for a few minutes or until you leave the website, other cookies can store data for several years.
We will inform you about the duration of the data processing below, provided that we have further information on this. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products. If it is required by law, as in the case of accounting, for example, this storage period may also be exceeded.
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.
The use of web analytics requires your consent, which we have obtained with our cookie popup. This consent represents according to Art. 6 par. 1 lit. a GDPR (Consent) constitutes the legal basis for the processing of personal data as may occur during the collection by web analytics tools.
In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of web analytics, we can detect website errors, identify attacks and improve profitability. The legal basis for this is Art. 6 par. 1 lit. f GDPR (Legitimate Interests). Nevertheless, we use the tools only insofar as they have given consent.
Since web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.
Information on specific web analytics tools, if any, is provided in the following sections.
We use Facebook Conversions API, a server-side event tracking tool, on our website. The service provider is the American company Meta Platforms Inc. The company Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.
Facebook also processes data from you in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may be accompanied by various risks to the lawfulness and security of data processing.
Facebook uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
Facebook’s data processing terms and conditions, which comply with the standard contractual clauses, can be found athttps://www.facebook.com/legal/terms/dataprocessing.
You can learn more about the data processed through the use of Facebook Conversions API in the Privacy Policy on https://www.facebook.com/about/privacy.
| Google Analytics Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the web offer. 📓 Processed data: Access statistics, which include data such as locations of accesses, device data, access duration and time, navigation behavior and click behavior. More details can be found below in this privacy policy. 📅 Storage duration: individually adjustable, by default Google Analytics stores 4 data for 14 months ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (Legitimate Interests) |
We use on our website the analysis tracking tool Google Analytics in the version Google Analytics 4 (GA4) of the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. However, through the combination of various technologies such as cookies, device IDs, and credentials, you as a user can be identified across different devices. This also allows your actions to be analyzed across platforms.
For example, when you click on a link, this event is stored in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better tailor our website and service to your needs. In the following, we will go into more detail about the tracking tool and, in particular, inform you about what data is processed and how you can prevent it.
Google Analytics is a tracking tool used for traffic analysis of our website. The basis for these measurements and analyses is a pseudonymous user identification number. This number does not contain any personal data such as name or address, but is used to assign events to a terminal device. GA4 uses an event-based model that captures detailed information about user interactions such as page views, clicks, scrolls, conversion events. In addition, various machine learning features have also been built into GA4 to better understand user behavior and certain trends. GA4 relies on modeling with the help of machine learning functions. This means that missing data can also be extrapolated on the basis of the collected data in order to optimize the analysis and also to be able to make forecasts.
For Google Analytics to work in principle, a tracking code is built into the code of our website. When you visit our website, this code records various events that you perform on our website. GA4’s event-based data model allows us, as website operators, to define and track specific events to obtain analytics on user interactions. Thus, in addition to general information such as clicks or page views, special events that are important for our business can be tracked. Such special events can be, for example, the submission of a contact form or the purchase of a product.
As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.
Google processes the data and we get reports about your user behavior. These may include, but are not limited to, the following reports:
In addition to the analytics reports mentioned above, Google Analytics 4 also offers the following features, among others:
Our goal with this website is clear: we want to provide you with the best possible service. Google Analytics statistics and data help us achieve this goal.
The statistically evaluated data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site to make it easier for interested people to find it on Google. On the other hand, the data helps us to better understand you as a visitor. Thus, we know very well what we need to improve on our website in order to provide you with the best possible service. The data also serve us to carry out our advertising and marketing measures in a more individual and cost-effective manner. After all, it only makes sense to show our products and services to people who are interested in them.
Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This way Google Analytics will recognize you as a new user and you will be assigned a user ID. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.
In order to use Google Analytics to analyze our website, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. For each new property created, the Google Analytics 4 property is by default. Depending on the property used, data is stored for different lengths of time.
Through identifiers such as cookies, app instance IDs, user IDs, or custom event parameters, for example, your interactions are measured across platforms if you have consented. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website owner, authorize it. Exceptions may occur when required by law.
According to Google, no IP addresses are logged or stored in Google Analytics 4. However, Google uses the IP address data to derive location data and deletes it immediately afterwards. All IP addresses collected from users in the EU are therefore deleted before the data is stored in a data center or on a server.
Since Google Analytics 4 focuses on event-based data, the tool uses significantly fewer cookies compared to previous versions (such as Google Universal Analytics). Nevertheless, there are some specific cookies used by GA4. These include, for example:
Name: _ga
Value: 2.1326744211.152112582727-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish the website visitors.
Expiration date: after 2 years
Name: _gid
Value: 2.1687193234.152112582727-1
Purpose: The cookie is also used to distinguish the website visitors
Expiration date: after 24 hours
Name: _gat_gtag_UA_<property-id>
Value: 1
Intended use: Used to lower the request rate. When Google Analytics is deployed via Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
Expiration date: after 1 minute
Note: This list cannot claim to be complete, as Google also changes the choice of its cookies again and again. GA4 also aims to improve data protection. Therefore, the tool offers some possibilities to control the data collection. For example, we can define the storage period ourselves and also control the data collection.
Here we show you an overview of the main types of data collected with Google Analytics:
Heatmaps: Google creates so-called heatmaps. Via heatmaps you can see exactly those areas you click on. This way we get information where you are “traveling” on our site.
Session duration: Google refers to the time you spend on our site without leaving the site as session duration. If you have been inactive for 20 minutes, the session will end automatically.
Bounce rate: A bounce rate is when you view only one page on our website and then leave our website again.
Account creation: When you create an account or place an order on our website, Google Analytics collects this data.
Location: IP addresses are not logged or stored in Google Analytics. However, just before the IP address is deleted, derivatives are used for location data.
Technical information: Technical information may include your browser type, Internet service provider, or screen resolution.
Source of origin: Google Analytics or, of course, we are also interested in which website or which advertisement you came to our site from.
Other data includes contact information, any ratings, playing media (for example, if you play a video through our site), sharing content through social media, or adding to your favorites. The list does not claim to be complete and only serves as a general orientation of the data storage by Google Analytics.
Google has their servers spread all over the world. Here you can read exactly where Google data centers are located:https://www.google.com/about/datacenters/locations/?hl=de
Your data is distributed on different physical media. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. There are appropriate emergency programs for your data in every Google data center. For example, if Google’s hardware fails or natural disasters cripple servers, the risk of service interruption at Google still remains low.
The retention period of the data depends on the properties used. The storage period is always specified for each individual property. Google Analytics offers us four options to control the retention period:
In addition, there is also the option that data will only be deleted if you no longer visit our website within the period we have chosen. In this case, the retention period will be reset each time you visit our website again within the specified period.
Once the specified period has expired, the data is deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.
Under European Union data protection law, you have the right to access, update, delete or restrict your data. By using the browser add-on to disable Google Analytics JavaScript (analytics.js, gtag.js), you prevent Google Analytics 4 from using your dat You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only disables data collection by Google Analytics.
If you basically want to disable, delete or manage cookies, you can find the corresponding links to the respective instructions of the most popular browsers under the section “Cookies”.
Legal basis
The use of Google Analytics requires your consent, which we have obtained with our cookie popup. This consent represents according to Art. 6 par. 1 lit. a GDPR (Consent) constitutes the legal basis for the processing of personal data as may occur during the collection by web analytics tools.
In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors in order to improve our services technically and economically. With the help of Google Analytics, we can detect website errors, identify attacks and improve profitability. The legal basis for this is Art. 6 par. 1 lit. f GDPR (Legitimate Interests). Nevertheless, we only use Google Analytics if you have given your consent.
Google also processes data from you in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may be accompanied by various risks to the lawfulness and security of data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which reference the standard contractual clauses, can be found athttps://business.safety.google/intl/de/adsprocessorterms/.
We hope we have been able to provide you with the most important information about Google Analytics data processing If you want to learn more about the tracking service, we recommend these two links:https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.
If you want to learn more about data processing, use the Google privacy statement onhttps://policies.google.com/privacy?hl=de.
We have concluded an order processing agreement (AVV) with Google within the meaning of Article 28 of the General Data Protection Regulation (“GDPR”). You can find out exactly what an AVV is and, in particular, what must be included in an AVV in our general section “Order processing agreement (AVV)”.
This contract is required by law because Google processes personal data on our behalf. This clarifies that Google may only process data they receive from us according to our instructions and must comply with the GDPR. You can find the link to the order data processing conditions under https://business.safety.google/intl/de/adsprocessorterms/
We have turned on promotional reporting features in Google Analytics. The Demographic Characteristics and Interests reports include information on age, gender, and interests. This allows us – without being able to assign this data to individual persons – to get a better picture of our users. To learn more about advertising features, visit https://support.google.com/analytics/answer/3450482?hl=en_AT&utm_id=ad.
You can stop the use of the activities and information of your Google account under “Advertising settings” on https://adssettings.google.com/authenticated via checkbox.
Depending on your consent, personal data of you will be processed by Google Analytics in the so-called consent mode (or “Consent Mode”). You can choose whether or not to agree to Google Analytics cookies. This also allows you to choose which data Google Analytics may process from you. This collected data is mainly used to perform measurements about user behavior on the website, to serve targeted advertisements and to provide us with web analytics reports. As a rule, you consent to data processing by Google via a cookie consent tool. If you do not consent to the data processing, only aggregated data will be collected and processed. This means that data cannot be assigned to individual users and therefore no user profile of you is created. You can also agree only to the statistical measurement. No personal data is processed in the process and consequently it is not used for advertising or promotional purposes.
We have implemented Google Analytics IP address anonymization on this website. This feature was developed by Google to enable this website to comply with applicable data protection regulations and recommendations of local data protection authorities if they prohibit storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.
For more information on IP anonymization, please visit https://support.google.com/analytics/answer/2763052?hl=en.
We use Google Optimize, a website optimization tool, on our website. The service provider is the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
Google verarbeitet auch Daten von Ihnen, unter anderem in den USA. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may be accompanied by various risks to the lawfulness and security of data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which reference the standard contractual clauses, can be found athttps://business.safety.google/intl/de/adsprocessorterms/.
You can learn more about the data processed through the use of Google Optimize in the Privacy Policy on https://policies.google.com/privacy?hl=de.
We have concluded an order processing agreement (AVV) with Google within the meaning of Article 28 of the General Data Protection Regulation (“GDPR”). You can find out exactly what an AVV is and, in particular, what must be included in an AVV in our general section “Order processing agreement (AVV)”.
This contract is required by law because Google processes personal data on our behalf. This clarifies that Google may only process data they receive from us according to our instructions and must comply with the GDPR. You can find the link to the order data processing conditions under https://business.safety.google/intl/de/adsprocessorterms/
We use TikTok Pixel, a conversion tracking tool for advertisers, on our website. The service provider is the Chinese company TikTok. The company responsible for the European region is TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland).
TikTok also processes data from you in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may be accompanied by various risks to the lawfulness and security of data processing.
As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, TikTok uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, TikTok undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
To learn more about the standard contractual clauses and the data processed through the use of TikTok Pixel, see the Privacy Policy onhttps://www.tiktok.com/legal/page/eea/privacy-policy/de-DE or onhttps://ads.tiktok.com/i18n/official/policy/controller-to-controller.
| Email Marketing Summary 👥 Affected: Newsletter subscribers 🤝 Purpose: direct advertising by e-mail, notification of system-relevant events. 📓 Processed data: Data entered during registration but at least the e-mail address. You can find more details on this in the respective email marketing tool used. 📅 Storage period: duration of the existence of the subscription ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests) |
In order to keep you always up to date, we also use the possibility of e-mail marketing. If you have agreed to receive our e-mails or newsletters, your data will also be processed and stored. Email marketing is a subset of online marketing. This involves sending news or general information about a company, products or services by e-mail to a specific group of people who are interested in them.
If you want to participate in our e-mail marketing (mostly via newsletter), you usually just have to register with your e-mail address. To do this, fill out an online form and submit it. However, it may also happen that we ask you for your salutation and name, for example, so that we can also write to you personally.
Basically, subscribing to newsletters works with the help of the so-called “double opt-in procedure”. After signing up for our newsletter on our website, you will receive an email confirming your newsletter subscription. This ensures that the e-mail address belongs to you and that no one has registered with a third-party e-mail address. We or a notification tool we use logs each and every login. This is necessary so that we can also prove the legally correct registration process. As a rule, the time of registration, the time of registration confirmation and your IP address are stored. In addition, when you make changes to your stored data, this is also logged.
Of course, we want to stay in touch with you and always present you the most important news about our company. To this end, we use, among other things, e-mail marketing – often just referred to as “newsletters” – as an essential part of our online marketing. If you agree or if permitted by law, we will send you newsletters, system emails or other notifications by email. When we use the term “newsletter” in the following text, we mainly mean e-mails sent on a regular basis. Of course, we do not want to bother you in any way with our newsletters. That’s why we really always try to provide only relevant and interesting content. For example, you can learn more about our company, our services or products. Since we are always improving our offers, our newsletter will also let you know when there is news or when we are offering special, lucrative promotions. If we use a service provider that offers a professional mailing tool for our email marketing, we do so in order to be able to offer you fast and secure newsletters. The purpose of our e-mail marketing is basically to inform you about new offers and also to get closer to our corporate goals.
When you become a subscriber to our newsletter through our website, you confirm by email that you are a member of an email list. In addition to IP address and e-mail address, your title, name, address and telephone number may also be stored. However, only if you agree to this data storage. The data marked as such are necessary for you to participate in the service offered. The information is voluntary, but failure to provide it will result in you not being able to use the service. In addition, information about your device or about your preferred content on our website may be stored. For more on storing data when you visit a website, see the “Automatic data storage” section. We record your declaration of consent so that we can always prove that this complies with our laws.
If you unsubscribe your email address from our email/newsletter distribution list, we may store your address for up to three years based on our legitimate interests so that we can still prove your consent at that time. We may only process this data if we need to defend ourselves against any claims.
However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you permanently object to the consent, we reserve the right to store your e-mail address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course also keep your e-mail address.
You have the possibility to cancel your newsletter subscription at any time. To do this, you only need to revoke your consent to the newsletter subscription. This normally takes only a few seconds or one or two clicks. Most of the time, you will find a link to cancel the newsletter subscription right at the end of each email. If you really can’t find the link in the newsletter, please contact us by mail and we will cancel your newsletter subscription immediately.
The sending of our newsletter is based on your consent (Article 6 para. 1 lit. a GDPR). This means that we may only send you a newsletter if you have actively signed up for it beforehand. We may also send you promotional messages if you have become our customer and have not objected to the use of your e-mail address for direct marketing.
Information about specific email marketing services and how they process personal data, if any, is provided in the following sections.
| Social Media Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Presentation and optimization of our service, contact with visitors, interested parties, etc., advertising. 📓 Processed Data: Data such as phone numbers, email addresses, contact details, user behavior data, information about your device and your IP address. You can find more details on this in the respective social media tool used. 📅 Storage duration: depending on the social media platforms used ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (Legitimate Interests) |
In addition to our website, we are also active on various social media platforms. In the process, user data may be processed so that we can target users who are interested in us via the social networks. In addition, elements of a social media platform may also be embedded directly in our website. Das ist etwa der Fall, wenn Sie einen sogenannten Social-Button auf unserer Website anklicken und direkt zu unserem Social-Media-Auftritt weitergeleitet werden. So-called social media or social media are websites and apps through which logged-in members can produce content, share content openly or in specific groups, and network with other members.
For years, social media platforms have been the place where people communicate and connect online. Our social media presences enable us to bring our products and services closer to prospective customers. The social media elements embedded on our website help you to quickly switch to our social media content without complications.
The data that is stored and processed through your use of a social media channel is primarily for the purpose of being able to perform web analyses. The aim of these analyses is to be able to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, appropriate conclusions can be drawn about your interests with the help of the evaluated data and so-called user profiles can be created. This also allows the platforms to present you with customized advertisements. Mostly, cookies are set in your browser for this purpose, which store data about your usage behavior.
We generally assume that we remain responsible under data protection law, even if we use services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 GDPR. If this is the case, we will point this out separately and work on the basis of an agreement to this effect. The essence of the agreement is then reproduced below with the platform concerned.
Please note that when using social media platforms or our built-in elements, data from you may also be processed outside the European Union, as many social media channels, for example Facebook or Twitter, are American companies. As a result, you may no longer be able to claim or enforce your rights with respect to your personal data as easily.
Exactly which data is stored and processed depends on the respective provider of the social media platform. But usually it is data such as phone numbers, email addresses, data you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies Especially if you yourself have a profile on the visited social media channel and are logged in, data can be linked to your profile.
All data collected via a social media platform is also stored on the providers’ servers. Thus, only the providers have access to the data and can give you the appropriate information or make changes.
If you want to know exactly what data is stored and processed by the social media providers and how to object to the data processing, you should carefully read the respective privacy policy of the company. Also, if you have questions about data storage and data processing or wish to assert corresponding rights, we recommend that you contact the provider directly.
We will inform you about the duration of the data processing below, provided that we have further information on this. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. However, customer data that is matched with the user’s own data is deleted within two days. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products. If it is required by law, as in the case of accounting, for example, this storage period may also be exceeded.
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.
Since social media tools may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.
If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners if you have given your consent. Nevertheless, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.
Information on specific social media platforms – if available – can be found in the following sections.
| Facebook Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed Data: Data such as customer data, user behavior data, information about your device and your IP address. You can find more details about this below in the privacy policy. 📅 Storage period: until the data is no longer useful for Facebook’s purposes ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (Legitimate Interests) |
We use selected tools from Facebook on our website. Facebook is a social media network of the company Meta Platforms Inc. or for the European area of the company Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. With the help of these tools, we can offer you and people who are interested in our products and services the best possible offer.
If data is collected from you and forwarded via our embedded Facebook elements or via our Facebook page (Fanpage), both we and Facebook Ireland Ltd. are responsible for this. Facebook is solely responsible for the further processing of this data. Our shared commitments have also been embodied in a publicly available agreement at https://www.facebook.com/legal/controller_addendum. This states, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and processing by Facebook, you can contact the company directly. If you submit the question to us, we are required to forward it to Facebook.
Below we provide an overview of the different Facebook tools, what data is sent to Facebook and how you can delete this data.
Among many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. However, since the term is hardly known, we decided to just call them Facebook tools. Among them are:
Through these tools, Facebook extends services and has the ability to obtain information about user activity outside of Facebook.
We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook Ads), we can reach exactly these people. However, in order to show users suitable advertising, Facebook needs information about people’s wishes and needs. This provides the company with information about user behavior (and contact information) on our website. As a result, Facebook collects better user data and can show interested people the appropriate ads about our products or services. The tools thus enable customized advertising campaigns on Facebook.
Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. Facebook can thus generate “campaign reports” on our behalf about the impact of our advertising campaigns. Furthermore, through analytics we get a better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.
By using individual Facebook tools, personal data (customer data) may be sent to Facebook. Depending on the tools used, customer data such as name, address, phone number and IP address can be sent.
Facebook uses this information to match the data with the data it itself has from you (if you are a Facebook member). Before customer data is transmitted to Facebook, a so-called “hashing” takes place. This means that a data set of any size is transformed into a string. This also serves to encrypt data.
In addition to contact data, “event data” is also transmitted. “Event Data” means that information we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. “Event data” can also be associated with contact data. This allows Facebook to offer better personalized advertising. After the aforementioned matching process, Facebook deletes the contact data again.
In order to deliver ads in an optimized manner, Facebook only uses event data when it has been aggregated with other data (collected by Facebook in other ways). Facebook also uses this event data for security, safety, development, and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files used to store data or information in browsers. Depending on the tools you use and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools, we go into more detail about individual Facebook cookies. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies.
Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers spread all over the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with the user’s own data.
In accordance with the Basic Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.
A complete deletion of the data only occurs if you delete your Facebook account completely. And this is how deleting your Facebook account works:
1) Click Settings on the right side of Facebook.
2) Then click “Your Facebook information” in the left column.
3) Now click “Deactivation and deletion”.
4) Now select “Delete account” and then click “Next and delete account”.
5) Now enter your password, click “Next” and then click “Delete account”.
Die Speicherung von Daten, die Facebook über unsere Seite erhält, erfolgt u.a. über Cookies (z.B. für Social Plugins). In your browser, you can disable, delete or manage individual or all cookies. Depending on which browser you use, this works in different ways. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.
If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. Thus, for each individual cookie, you can decide whether to allow it or not.
If you have consented that data from you can be processed and stored by integrated Facebook tools, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view Facebook’s privacy policy or cookie policy.
Facebook verarbeitet unter anderem auch Daten von Ihnen in den USA. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may be accompanied by various risks to the lawfulness and security of data processing.
Facebook uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
Facebook’s data processing terms and conditions, which comply with the standard contractual clauses, can be found athttps://www.facebook.com/legal/terms/dataprocessing.
We hope we have provided you with the most important information about the use and data processing by Facebook tools. If you want to learn more about how Facebook uses your data, we recommend that you read the data policies onhttps://www.facebook.com/privacy/policy/.
We also have a Facebook fan page for our website. The service provider is the American company Meta Platforms Inc. The company Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.
Facebook also processes data from you in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may be accompanied by various risks to the lawfulness and security of data processing.
Facebook uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Facebook data processing term, which complies with the standard contractual clauses, can be found athttps://www.facebook.com/legal/terms/dataprocessing.
You can learn more about the data processed through the use of Facebook in the Privacy Policy onhttps://www.facebook.com/about/privacy.
| Instagram Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed Data: Data such as user behavior data, information about your device and your IP address. You can find more details about this below in the privacy policy. 📅 Storage period: until Instagram no longer needs the data for its purposes ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (Legitimate Interests) |
We have incorporated Instagram features on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and belongs to the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content like buttons, photos or videos from Instagram directly on our website. When you access web pages of our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is thus processed across all Facebook companies.
In the following, we want to give you a more detailed insight into why Instagram collects data, what kind of data it is and how you can largely control the data processing. Since Instagram is part of Meta Platforms Inc. we obtain our information from Instagram’s policies on the one hand, but also from the meta-privacy policies themselves on the other.
Instagram is one of the most popular social media networks in the world. Instagram combines the advantages of a blog with those of audiovisual platforms like YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many of the users casually call the platform), edit them with various filters, and also share them on other social networks. And if you don’t want to be active yourself, you can just follow other interesting users.
Instagram is the social media platform that has really gone through the roof in recent years. And of course we have also responded to this boom. We want you to feel as comfortable as possible on our website. That is why a varied preparation of our content is a matter of course for us. The embedded Instagram features allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected may also serve us for personalized advertising on Facebook. This way, only people who are really interested in our products or services receive our advertisements.
Instagram also uses the collected data for measurement and analytics purposes. We get aggregated statistics and thus more insight about your wishes and interests. It is important to note that these reports do not identify you personally.
When you come across one of our pages that have Instagram features (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram’s servers. In the process, data is sent to Instagram, stored and processed. And that’s whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases you have made, about advertisements you see and how you use our services. Furthermore, the date and time of your interaction with Instagram is also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.
Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram if you have been “hashed” beforehand. Hashing means that a data set is transformed into a character string. This allows you to encrypt the contact data. In addition, the above-mentioned “event data” are also transmitted. By “event data” Facebook – and consequently Instagram – means data about your user behavior. It may also happen that contact data is combined with event data. The contact data collected is matched with the data Instagram already has from you.
Via small text files (cookies), which are usually set in your browser, the collected data is transmitted to Facebook. Depending on the Instagram features used and whether you have an Instagram account yourself, different amounts of data are stored.
We assume that Instagram’s data processing works the same way as Facebook’s. This means that if you have an Instagram account or have visited www.instagram.com, Instagram has set at least one cookie. If this is the case, your browser sends info to Instagram via the cookie as soon as you come into contact with an Instagram function. After 90 days at the latest (after matching), this data is deleted or anonymized again. Although we have taken a close look at Instagram’s data processing, we cannot say exactly what data Instagram collects and stores.
Below we show you cookies that are set in your browser at least when you click on an Instagram feature (such as button or Insta image). For our test, we assume that you do not have an Instagram account. Of course, if you are logged into Instagram, significantly more cookies are set in your browser.
These cookies were used in our test:
Name: csrftoken
Value: “”
Purpose: This cookie is most likely set for security reasons to prevent falsification of requests. However, we were not able to find out more about this.
Expiration date: after one year
Name: mid
Value: “”
Purpose: Instagram sets this cookie to optimize its own services and offers on and off Instagram. The cookie sets a unique user ID.
Expiration date: after the end of the session
Name: fbsr_112582727124024
Value: no data
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiration date: after the end of the session
Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session
Name: urlgen
Value: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe112582727”
Purpose: This cookie is used for Instagram’s marketing purposes.
Expiration date: after the end of the session
Note: We cannot claim completeness here. Which cookies are set in individual cases depends on the embedded features and your use of Instagram.
Instagram shares the information it receives between Facebook companies with external partners and with people you connect with around the world. Data processing is carried out in compliance with its own data policy. For security reasons, among others, your data is distributed on Facebook servers around the world. Most of these servers are located in the USA.
Thanks to the Basic Data Protection Regulation, you have the right of access, portability, rectification and deletion of your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you need to permanently delete your Instagram account.
And this is how the deletion of the Instagram account works:
First, open the Instagram app. On your profile page, go to the bottom and click on “Help Area”. Now you will come to the company’s website. On the web page, click “Manage your account” and then click “Delete your account”.
If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and consequently will not be deleted.
As mentioned above, Instagram stores your data primarily via cookies. You can manage, disable or delete these cookies in your browser. Depending on your browser, the management always works a bit differently. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.
You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.
If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.
Instagram and Facebook, respectively, also process data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may be accompanied by various risks to the lawfulness and security of data processing.
Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. These clauses oblige Facebook to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the clauses here, among other places:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
We have tried to bring you closer to the most important information about Instagram’s data processing. You can learn more about Instagram’s data policies at https://privacycenter.instagram.com/policy/?entry_point=ig_help_center_data_policy_redirect.
We also use TikTok, a social media and video channel. The service provider is the Chinese company Beijing Bytedance Technology Ltd. The Irish company TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland, is responsible for the European region.
TikTok also processes data from you in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may be accompanied by various risks to the lawfulness and security of data processing.
As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, TikTok uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, TikTok undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
To learn more about the standard contractual clauses and the data processed through the use of TikTok Pixel, see the Privacy Policy onhttps://www.tiktok.com/legal/page/eea/privacy-policy/de-DE or onhttps://ads.tiktok.com/i18n/official/policy/controller-to-controller.
| Cookie Consent Management Platform Summary 👥 Concerned: Website visitors 🤝 Purpose: to obtain and manage consent to certain cookies and thus the use of certain tools 📓 Processed data: Data used to manage the cookie settings set, such as IP address, time of consent, type of consent, individual consents. You can find more details about this in the respective tool used. 📅 Storage duration: Depends on the tool used, you have to be prepared for periods of several years ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests) |
We use Consent Management Platform (CMP) software on our website to help us and you correctly and securely handle scripts and cookies used. The software automatically creates a cookie popup, scans and controls all scripts and cookies, provides cookie consent for you as required by data protection laws, and helps us and you keep track of all cookies. With most cookie consent management tools, all existing cookies are identified and categorized. You as a website visitor then decide for yourself whether and which scripts and cookies you allow or do not allow. The following graphic depicts the relationship between the browser, web server, and CMP.
Our goal is to offer you the best possible transparency in the area of data protection. In addition, we are also legally obligated to do so. We want to educate you as much as possible about all tools and all cookies that can store and process data from you. It is also your right to decide for yourself which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies have landed on our website in the first place. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with information about them in compliance with the GDPR. You can then accept or reject cookies via the consent system.
Within our cookie management tool, you can manage each cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent is stored so that we do not have to query you each time you visit our website again and so that we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period of your cookie consent varies. In most cases, this data (such as pseudonymous user ID, time of consent, details of cookie categories or tools, browser, device information) is stored for up to two years.
We will inform you about the duration of the data processing below, provided that we have further information on this. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products. Data that is stored in cookies is stored for different lengths of time. Some cookies are already deleted after leaving the website, others may be stored in your browser for several years. The exact duration of data processing depends on the tool used, mostly you should be prepared for a storage period of several years. In the respective data protection statements of the individual providers, you will usually receive precise information about the duration of data processing.
You also have the right and the possibility to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.
Information on specific cookie management tools, if any, can be found in the following sections.
If you agree to cookies, personal data about you will be processed and stored via these cookies. If we, through your consent (Article 6 para. 1 lit. a GDPR) Cookies, this consent is also the legal basis for the use of cookies or the processing of your data. To manage cookie consent and enable you to consent, cookie consent management platform software is used. The use of this software enables us to operate the website in an efficient manner in compliance with the law, which constitutes a legitimate interest (Article 6 (1) (f) GDPR).
We use BorlabsCookie on our website, which is, among other things, a tool for storing your cookie consent. Service provider is the German company Borlabs – Benjamin A. Bornschein, Rübenkamp 32, 22305 Hamburg, Germany. You can learn more about the data processed through the use of BorlabsCookie in the Privacy Policy onhttps://de.borlabs.io/datenschutz/.
| Security & Anti-Spam Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: cybersecurity 📓 Processed data: Data such as your IP address, name or technical data such as browser version. More details can be found below and in the individual data protection texts. 📅 Storage period: for the most part, data is stored until it is no longer needed to perform the service ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (Legitimate Interests) |
With so-called security & anti-spam software, you can protect yourself and us from various spam or phishing emails and possible other cyberattacks. Spam is advertising mail from a mass mailing that you did not ask for yourself. Such mails are also called data garbage and can also cause costs. Phishing emails are again messages that aim to build trust via fake news or websites in order to obtain personal data. Anti-spam software usually protects against unwanted spam messages or malicious mails that could introduce viruses into our system, for example. We also use general firewall and security systems that protect our computers from unwanted network attacks.
We place particular emphasis on security on our website. After all, it is not only our safety that is at stake, but above all yours. Unfortunately, cyber threats have become part of everyday life in the world of IT and the Internet. Hackers often try to steal personal data from an IT system with the help of a cyberattack. And therefore a good defense system is absolutely necessary. A security system monitors all incoming and outgoing connections to our network or computer. In order to achieve even greater security against cyber-attacks, we also use other external security services in addition to the standardized security systems on our computer. Unauthorized traffic of data is thus better prevented and thus we protect ourselves from cybercrime.
Exactly what data is collected and stored depends, of course, on the service in question. However, we always try to use only programs that collect data very sparingly or store only data that is necessary for the fulfillment of the offered service. Basically, the service can store data such as name, address, IP address, e-mail address and technical data such as browser type or browser version. Also, any performance and log data can be collected to detect possible incoming threats in time. This data is processed within the scope of the Services and in compliance with applicable laws. This also includes the GDPR for US providers (via the standard contractual clauses). These security services also work in some cases with third party vendors who may store and/or process data under instruction and in accordance with privacy policies and other security measures. The data storage is mostly done via cookies.
We will inform you about the duration of the data processing below, provided that we have further information on this. For example, security programs store data until you or we revoke the data storage. In general, personal data is only stored for as long as is absolutely necessary for the provision of the services. In many cases, we unfortunately lack precise information from the providers about the length of storage.
You also have the right and the possibility to revoke your consent to the use of cookies or third-party security software at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.
Since cookies may also be used with such security services, we recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.
We use security services mainly on the basis of our legitimate interests (Art. 6 para. 1 lit. f GDPR) in a good security system against various cyber attacks.
Certain processing, in particular the use of cookies and the use of security functions require your consent. If you have consented that data of you can be processed and stored by integrated security services, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a GDPR). Most of the services we use set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.
Information on special tools – if available – can be found in the following sections.
| Google reCAPTCHA Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Optimization of our service performance and protection against cyber attacks. 📓 Data Processed: Data such as IP address, browser information, your operating system, limited location and usage data. More details can be found below in this privacy policy. 📅 Storage duration: depending on the stored data ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (Legitimate Interests) |
Our primary goal is to secure and protect our website in the best possible way for you and for us. To ensure this, we use Google reCAPTCHA from Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA we can verify that you are a real flesh and blood human being and not a robot or some other spam software. By spam we mean any unsolicited information sent to us electronically. In the classic CAPTCHAS, you usually had to solve text or picture puzzles for review. With reCAPTCHA from Google, we usually don’t have to bother you with such riddles. Here, in most cases, it is enough to simply check a box to confirm that you are not a bot. With the new Invisible reCAPTCHA version, you don’t even have to check a box. You will learn exactly how this works and, above all, which data is used for this purpose in the course of this privacy policy.
reCAPTCHA is a free captcha service from Google that protects websites from spam software and abuse by non-human visitors. Most often, this service is used when you fill out forms on the Internet. A captcha service is a kind of automatic Turing test designed to ensure that an action on the Internet is performed by a human and not a bot. In the classic Turing test (named after the computer scientist Alan Turing), a human establishes the distinction between a bot and a human. In the case of captchas, this is also done by the computer or a software program. Classic captchas work with small tasks that are easy for humans to solve, but present significant difficulties for machines. With reCAPTCHA, you no longer have to actively solve puzzles. The tool uses advanced risk techniques to distinguish humans from bots. Here you only need to check the “I am not a robot” text box, or with Invisible reCAPTCHA even that is no longer necessary. With reCAPTCHA, a JavaScript element is included in the source code and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called captcha score from these user actions. Google uses this score to calculate how likely you are to be human even before you enter the captcha. reCAPTCHA or captchas in general are used whenever bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).
We only want to welcome flesh and blood people to our side. Bots or spam software of various kinds can safely stay at home. That’s why we do everything we can to protect ourselves and provide the best possible user experience for you. For this reason, we use Google reCAPTCHA from the company Google. This way we can be pretty sure that we remain a “bot-free” website. By using reCAPTCHA, data is transmitted to Google to determine whether you are actually a human. reCAPTCHA therefore serves the security of our website and, by extension, your security. For example, without reCAPTCHA, it could happen that a bot registers as many e-mail addresses as possible during registration in order to subsequently “spam” forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.
reCAPTCHA collects personal data from users in order to determine whether actions on our website actually originate from people. So the IP address and other data that Google needs for the reCAPTCHA service can be sent to Google. IP addresses are almost always shortened beforehand within the member states of the EU or other contracting states to the Agreement on the European Economic Area before the data ends up on a server in the USA. The IP address is not combined with other data from Google unless you are logged in with your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks if Google cookies from other Google services (YouTube. Gmail, etc.) are already placed on your browser. Then, reCAPTCHA sets an additional cookie in your browser and captures a snapshot of your browser window.
The following list of collected browser and user data, does not claim to be complete. Rather, they are examples of data that, to our knowledge, are processed by Google.
It is undisputed that Google uses and analyzes this data even before you click on the “I am not a robot” checkbox. With the Invisible reCAPTCHA version, there is even no checkboxing and the whole recognition process runs in the background. How much and which data Google stores exactly, one does not learn from Google in detail.
The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo. All these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:
Name: IDE
Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-112582727-8
Purpose: This cookie is set by the DoubleClick company (also owned by Google) to register and report a user’s actions on the website in dealing with advertisements. In this way, advertising effectiveness can be measured and appropriate optimization measures can be taken. IDE is stored in browsers under the domain doubleclick.net.
Expiration date: after one year
Name: 1P_JAR
Value: 2019-5-14-12
Purpose: This cookie collects website usage statistics and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant advertisements to users. Furthermore, the cookie can be used to prevent a user from seeing the same ad more than once.
Expiration date: after one month
Name: ANID
Value: U7j1v3dZa1125827270xgZFmiqWppRWKOr
Purpose: We could not find out much info about this cookie. Google’s privacy policy mentions the cookie in connection with “advertising cookies” such as “DSID”, “FLC”, “AID”, “TAID”. ANID is stored under domain google.com.
Expiration date: after 9 months
Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user’s consent to the use of various services provided by Google. CONSENT is also used for security purposes to verify users, prevent credential fraud and protect user data from unauthorized attacks.
Expiration date: after 19 years
Name: NID
Value: 0WmuWqy112582727zILzqV_nmt3sDXwPeM5Q
Purpose: NID is used by Google to customize ads to your Google search. With the help of the cookie, Google “remembers” your most entered search queries or your previous interaction with ads. This way you will always get customized ads. The cookie contains a unique ID to collect personal settings of the user for advertising purposes.
Expiration date: after 6 months
Name: DV
Value: gEAABBCjJMXcI0dSAAAANbqc112582727-4
Purpose: Once you have checked the “I am not a robot” box, this cookie will be set. The cookie is used by Google Analytics for personalized advertising. DV collects information in anonymous form and is further used to make user distinctions.
Expiration date: after 10 minutes
Note: This list cannot claim to be exhaustive, as Google’s experience shows that it changes its choice of cookies time and again.
By inserting reCAPTCHA, data is transferred from you to the Google server. Where exactly this data is stored, Google does not make clear, even after repeated inquiries. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings are stored on Google’s European or American servers. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plug-in, the data will be merged. The deviating data protection provisions of the Google company apply to this.
If you do not want any data about you and your behavior to be transmitted to Google, you must log out of Google completely and delete all Google cookies before visiting our website or using the reCAPTCHA software. In principle, the data is automatically transmitted to Google as soon as you call up our page. To delete this data again, you need to contact Google support at https://support.google.com/?hl=de&tid=112582727.
Thus, by using our website, you consent to the automatic collection, processing and use of data by Google LLC and its agents.
Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. So data may not simply be transferred to, stored in, and processed in insecure third countries unless there are appropriate safeguards (such as EU standard contractual clauses) between us and the non-European service provider.
If you have consented to Google reCAPTCHA being used, the legal basis for the corresponding data processing is this consent. This consent represents according to Art. 6 par. 1 lit. a GDPR (Consent) constitutes the legal basis for the processing of personal data as may occur during the collection by Google reCAPTCHA.
We also have a legitimate interest in using Google reCAPTCHA to optimize our online service and make it more secure. The legal basis for this is Art. 6 par. 1 lit. f GDPR (Legitimate Interests). Nevertheless, we only use Google reCAPTCHA if you have given your consent.
Google also processes data from you, including in the USA. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may be accompanied by various risks to the lawfulness and security of data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which reference the standard contractual clauses, can be found athttps://business.safety.google/intl/de/adsprocessorterms/.
You can learn a little more about reCAPTCHA on Google’s web developer page on https://developers.google.com/recaptcha/. Google does go into more detail here about the technical development of reCAPTCHA, but you will search in vain for precise information about data storage and privacy-related topics there as well. A good overview of Google’s basic use of data can be found in the company’s own privacy policy on https://policies.google.com/privacy.
| Audio & Video Privacy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed Data: Data such as contact details, user behavior data, information about your device and your IP address may be stored. More details on this can be found below in the relevant data protection texts. 📅 Duration of storage: Data remain stored as long as they are necessary for the purpose of the service ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (Legitimate Interests) |
We have included audio or video elements on our website so that you can watch videos or listen to music/podcasts directly via our website. The content is provided by service providers. All content is therefore also obtained from the corresponding servers of the providers.
These are embedded functional elements from platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free of charge, but paid content can also be published. With the help of these embedded elements, you can listen to or view the respective content via our website.
When you use audio or video elements on our website, personal data about you may also be transmitted to, processed and stored by the service providers.
Of course, we want to provide you with the best offer on our website. And we are aware that content is no longer conveyed merely in text and static images. Instead of just giving you a link to a video, we provide audio and video formats right on our website that are entertaining or informative, and ideally both. This expands our service and makes it easier for you to access interesting content. Thus, in addition to our text and images, we also offer video and/or audio content.
When you visit a page on our website that has an embedded video, for example, your server connects to the service provider’s server. In the process, data from you is also transferred to the third-party provider and stored there. Some data is collected and stored completely regardless of whether or not you have an account with the third party provider. This usually includes your IP address, browser type, operating system, and other general information about your terminal device. Furthermore, most providers also collect information about your web activity. This includes, for example, session duration, bounce rate, which button you clicked on or via which website you use the service. All this information is usually stored via cookies or pixel tags (also called web beacons). Pseudonymized data is usually stored in cookies in your browser. You can always find out exactly what data is stored and processed in the privacy policy of the respective provider.
You can find out exactly how long the data is stored on the servers of the third-party providers either below in the privacy text of the respective tool or in the privacy policy of the provider. In principle, personal data is only processed for as long as is absolutely necessary for the provision of our services or products. As a rule, this also applies to third-party providers. In most cases, you can assume that certain data will be stored on the servers of third-party providers for several years. Data can be stored for different lengths of time specifically in cookies. Some cookies are already deleted after leaving the website, others may be stored in your browser for several years.
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser. The lawfulness of the processing until the revocation remains unaffected.
Since the embedded audio and video functions on our site usually also use cookies, you should also read our general privacy policy on cookies. You can find out more about the handling and storage of your data in the privacy statements of the respective third-party providers.
If you have consented that data from you can be processed and stored by embedded audio and video elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the embedded audio and video elements if you have given your consent.
| YouTube Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed Data: Data such as contact details, user behavior data, information about your device and your IP address may be stored. More details can be found below in this privacy policy. 📅 Duration of storage: Data remain stored as long as they are necessary for the purpose of the service ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (Legitimate Interests) |
We have incorporated YouTube videos on our website. This way we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you call up a page on our website that has a YouTube video embedded, your browser automatically connects to the YouTube or Google servers. In the process, various data are transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in the European area.
In the following, we would like to explain in more detail what data is processed, why we have embedded YouTube videos and how you can manage or delete your data.
On YouTube, users can watch, rate, comment and upload videos themselves for free. Over the last few years, YouTube has become one of the most important social media channels in the world. In order for us to display videos on our website, YouTube provides a snippet of code that we have embedded on our site.
YouTube is the video platform with the most visitors and the best content. We are committed to providing you with the best possible user experience on our website. And of course, interesting videos must not be missing. With the help of our embedded videos, we provide you with further helpful content in addition to our texts and images. Moreover, our website will be found more easily on Google search engine due to the embedded videos. Also, when we run ads through Google Ads, Google – thanks to the data it collects – can really only show those ads to people who are interested in what we have to offer.
As soon as you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet service provider. Other data may include contact information, any ratings, sharing content via social media, or adding to your favorites on YouTube.
If you are not signed into a Google Account or YouTube account, Google stores data with a unique identifier associated with your device, browser, or app. For example, your preferred language setting is retained. But a lot of interaction data can’t be stored because fewer cookies are set.
In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a logged-in YouTube account. On the other hand, we show cookies that are set with logged in account. The list cannot claim to be complete because user data always depends on the interactions on YouTube.
Name: YSC
Value: b9-CV6ojI5Y112582727-1
Purpose: This cookie registers a unique ID to store statistics of the viewed video.
Expiration date: after end of session
Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website through PREF.
Expiration date: after 8 months
Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: after 30 minutes
Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie tries to estimate the user’s bandwidth on our web pages (with embedded YouTube video).
Expiration date: after 8 months
Other cookies that are set when you are logged in with your YouTube account:
Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7112582727-
Purpose: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiration date: after 2 years
Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user’s consent to the use of various services provided by Google. CONSENT is also used for security, to check users and protect user data from unauthorized attacks.
Expiration date: after 19 years
Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiration date: after 2 years
Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Purpose: This cookie stores information about your login details.
Expiration date: after 2 years
Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiration date: after 2 years
Name: SID
Value: oQfNKjAsI112582727-
Purpose: This cookie stores your Google Account ID and your last login time in digitally signed and encrypted form.
Expiration date: after 2 years
Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiration date: after 3 months
The data that YouTube receives from you and processes are stored on Google servers. Most of these servers are located in America. You can see exactly where Google data centers are located at https://www.google.com/about/datacenters/locations/?hl=de. Your data is distributed on the servers. This means that the data can be retrieved more quickly and is better protected against manipulation.
Google stores the collected data for different lengths of time. Some data you can delete at any time, others are automatically deleted after a limited time and still others are stored by Google for a longer period of time. Some data (such as items from “My Activity”, photos or documents, products) stored in your Google Account will remain until you delete them. Even if you are not logged into a Google account, you can delete some data associated with your device, browser, or app.
Basically, you can delete data in Google Account manually. With the automatic deletion feature of location and activity data introduced in 2019, information will be stored depending on your decision – either 3 or 18 months and then deleted.
Whether or not you have a Google account, you can configure your browser to delete or disable cookies from Google. Depending on which browser you use, this works in different ways. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.
If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. Thus, for each individual cookie, you can decide whether to allow it or not.
If you have consented that data of you can be processed and stored by embedded YouTube elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the embedded YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.
YouTube also processes data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may be accompanied by various risks to the lawfulness and security of data processing.
As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, YouTube uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 GDPR). These clauses oblige YouTube to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the clauses here, among other places:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
Since YouTube is a subsidiary of Google, there is a common privacy policy. If you would like to learn more about how we handle your data, we recommend that you read the privacy policy at https://policies.google.com/privacy?hl=de.
| Web design privacy policy summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Improve the user experience 📓 Data processed: Which data is processed depends heavily on the services used. Mostly it is about IP address, technical data, language settings, browser version, screen resolution and browser name. You can find more details about this in the respective web design tools used. 📅 Storage duration: depending on the tools used ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (Legitimate Interests) |
We use various tools on our website that serve our web design. Web design is not, as often assumed, just about making our website look pretty, but also about functionality and performance. But of course, the appropriate look of a website is also one of the great goals of professional web design. Web design is a branch of media design and deals with the visual as well as the structural and functional design of a website. The goal is to improve your experience on our website with the help of web design. In web design jargon, this is referred to as user experience (UX) and usability. User experience refers to all impressions and experiences that the website visitor experiences on a website. A sub-item of user experience is usability. This is about the user-friendliness of a website. The main focus here is on ensuring that content, subpages or products are clearly structured and that you can easily and quickly find what you are looking for. To provide you with the best possible experience on our website, we also use so-called third-party web design tools. In this privacy policy, the category “web design” therefore includes all services that improve the design of our website. This can be, for example, fonts, various plugins or other integrated web design functions.
How you absorb information on a website depends very much on the structure, functionality and visual perception of the website. Therefore, a good and professional web design became more and more important for us as well. We are constantly working to improve our website and also see this as an extended service to you, the website visitor. Furthermore, a beautiful and functioning website also has economic advantages for us. After all, you will only visit us and make use of our offers if you feel completely at ease.
When you visit our website, web design elements may be embedded in our pages that may also process data. Exactly what data is involved depends, of course, heavily on the tools used. Further below you can see exactly which tools we use for our website. We recommend that you also read the respective privacy policy of the tools used for more detailed information on data processing. In most cases, you will find out there which data is processed, whether cookies are used and how long the data is stored. Through fonts such as Google Fonts, for example, information such as language settings, IP address, browser version, browser screen resolution and browser name are also automatically transmitted to Google servers.
How long data is processed is very individual and depends on the web design elements used. For example, when cookies are used, the retention period can be as short as a minute or as long as a few years. Please do your research in this regard. For this purpose, we recommend on the one hand our general text section on cookies as well as the privacy statements of the tools used. There you will usually find out exactly which cookies are used and what information is stored in them. Google font files, for example, are stored for one year. This is to improve the loading time of a website. In principle, data is always kept only as long as is necessary for the provision of the service. In the case of legal requirements, data may also be stored for longer periods.
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. You can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser. However, among web design elements (mostly with fonts) there is also data that cannot be deleted quite so easily. This is the case when data is automatically collected directly when a page is accessed and transmitted to a third-party provider (such as Google). In this case, please contact the support of the corresponding provider. In the case of Google, you can reach support at https://support.google.com/?hl=de.
If you have consented to web design tools being used, the legal basis of the corresponding data processing is this consent. This consent constitutes, according to Art. 6 para. 1 lit. a GDPR (consent) constitutes the legal basis for the processing of personal data as it may occur during the collection by web design tools. From our side, there is also a legitimate interest to improve the web design on our website. After all, only then we can provide you with a beautiful and professional web offer. The corresponding legal basis for this is Art. 6 para. 1 lit. f GDPR (Legitimate Interests). Nevertheless, we only use web design tools if you have given your consent. In any case, we want to emphasize that again here.
Information on specific web design tools – if available – is provided in the following sections.
We use Adobe Fonts, a web font hosting service, on our website. The service provider is the American company Adobe Inc. The Irish company Adobe Systems Software Ireland Companies, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland, is responsible for the European region.
Adobe also processes data from you in the United States, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may be accompanied by various risks to the lawfulness and security of data processing.
Adobe uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Adobe undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed, and managed in the United States. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
For more information about the data processed and the standard contractual clauses at Adobe, see https://www.adobe.com/de/privacy/eudatatransfers.html.
| Google Fonts Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed data: Data such as IP address and CSS and font requests More details can be found below in this privacy policy. 📅 Storage period: Font files are stored by Google for one year ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (Legitimate Interests) |
On our website we use Google Fonts. These are the “Google Fonts” of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
You do not need to log in or set a password to use Google Fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, CSS and fonts requests are completely separate from all other Google services. If you have a Google account, you do not need to worry that your Google account data, while using Google Fonts, will be transmitted to Google. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a detailed look at how the data storage looks exactly.
Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google makes available to your users for free.
Many of these fonts are released under the SIL Open Font License, while others are released under the Apache license. Both are free software licenses.
With Google Fonts, we can use fonts on our own website, and not have to upload them to our own server. Google Fonts is an important component in keeping the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a great advantage especially for use on mobile devices. When you visit our site, the low file size ensures fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can sometimes visually distort texts or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform issues with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So, we use the Google Fonts so that we can display our entire online service as beautifully and consistently as possible.
When you visit our website, the fonts are reloaded via a Google server. This external call transmits data to the Google servers. In this way, Google also recognizes that you or your IP address visited our website. The Google Fonts API is designed to reduce the use, storage, and collection of end-user data to what is necessary for proper font delivery. By the way, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software field.
Google Fonts stores CSS and font requests securely at Google and is therefore protected. By collecting usage figures, Google can determine how well each font is received. Google publishes the results on internal analytics pages, such as Google Analytics. In addition, Google also uses data from its own web crawler to determine which web pages use Google fonts. This data is published in Google Fonts’ BigQuery database. Entrepreneurs and developers use Google’s BigQuery web service to explore and move large amounts of data.
It should be noted, however, that each Google Font request also automatically transmits information such as language settings, IP address, browser version, browser screen resolution, and browser name to the Google servers. Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google.
Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This allows us to use fonts with the help of a Google stylesheet. A stylesheet is a format template that can be used to quickly and easily change the design or font of a web page, for example.
The font files are stored by Google for one year. Google thus pursues the goal of fundamentally improving the loading time of websites. When millions of web pages reference the same fonts, they are cached after the first visit and immediately reappear on all other web pages visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.
The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is called up. To delete this data ahead of time, you will need to contact Google Support at https://support.google.com/?hl=de&tid=112582727. Data storage you prevent in this case only if you do not visit our site.
Unlike other web fonts, Google allows us unlimited access to all fonts. So we can access an unlimited sea of fonts and get the most out of our website. For more on Google Fonts and other issues, visit https://developers.google.com/fonts/faq?tid=112582727. There, Google addresses privacy-related matters, but really detailed information about data storage is not included. It is relatively difficult to get really precise information from Google about stored data.
If you have consented to Google Fonts being used, the legal basis for the corresponding data processing is this consent. This consent represents according to Art. 6 par. 1 lit. a GDPR (Consent) constitutes the legal basis for the processing of personal data as may occur during the collection by Google Fonts.
On our part, there is also a legitimate interest in using Google Font to optimize our online service. The legal basis for this is Art. 6 par. 1 lit. f GDPR (Legitimate Interests). Nevertheless, we only use Google Font if you have given your consent.
Google also processes data from you, including in the USA. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may be accompanied by various risks to the lawfulness and security of data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which also correspond to the standard contractual clauses for Google Fonts, can be found at https://business.safety.google/adsprocessorterms/.
Welche Daten Google generell erhebt und wofür diese Daten verwendet werden, erfahren Sie unter https://www.google.com/intl/de/policies/privacy/.
| Online Map Services Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Improve the user experience 📓 Data processed: Which data is processed depends heavily on the services used. Mostly it is IP address, location data, search items and/or technical data. You can find more details about this in the respective tools used. 📅 Storage duration: depending on the tools used ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (Legitimate Interests) |
We also use online map services for our website as an enhanced service. Google Maps is probably the service you are most familiar with, but there are other providers that specialize in creating digital maps. Such services allow you to view locations, route maps or other geographic information directly through our website. With an integrated map service, you no longer have to leave our website to view the route to a location, for example. In order for the online map to function on our website, map sections are integrated using HTML code. The services can then display street maps, the earth’s surface, or aerial or satellite images. If you use the built-in map service, data is also transmitted to the tool used and stored there. Among these data may also be personal data.
Generally speaking, our goal is to provide you with a pleasant time on our website. And, of course, your time is only pleasant if you can easily navigate our website and find all the information you need quickly and easily. Therefore, we thought an online map system could still be a significant optimization of our service on the website. Without leaving our website, you can easily view route descriptions, locations or even points of interest using the map system. Of course, it’s also super convenient that you can see at a glance where we are located, so you can find us quickly and safely. As you can see, there are simply many advantages and we clearly consider online map services on our website as part of our customer service.
When you open a page on our website that has an online map function built in, personal data may be transmitted to the respective service and stored there. Most often, this is your IP address, through which your approximate location can also be determined. In addition to the IP address, data such as entered search terms and longitude and latitude coordinates are also stored. If you enter an address for route planning, for example, this data is also saved. The data is not stored by us, but on the servers of the integrated tools. You can think of it something like this: You are on our website, but when you interact with a map service, that interaction actually happens on their website. In order for the service to work properly, usually at least one cookie is also set in your browser. Google Maps also uses cookies, for example, to record user behavior in order to optimize its own service and to be able to serve personalized advertising. You can learn more about cookies in our “Cookies” section.
Each online map service processes different user data. If we have further information, we will inform you about the duration of the data processing below in the corresponding sections on the individual tools. As a matter of principle, personal data is always retained only for as long as is necessary for the provision of the service. Google Maps, for example, stores certain data for a set period of time, while you have to delete other data yourself. With Mapbox, for example, the IP address is retained for 30 days and then deleted. You see, each tool stores data for a different amount of time. Therefore, we recommend that you take a close look at the privacy statements of the tools used.
The providers also use cookies to store data about your user behavior with the map service. You can find more general information about cookies in our “Cookies” section, but you can also find out which cookies can be used in the privacy texts of the individual providers. In most cases, however, this is only an exemplary list and is not complete.
You always have the possibility and also the right to access your personal data and also to object to the use and processing. You can also revoke the consent you have given us at any time. As a rule, the easiest way to do this is via the cookie consent tool. However, there are other opt-out tools that you can use. Possible cookies set by the providers used can also be managed, deleted or disabled by you with a few mouse clicks. However, some functions of the service may no longer work as usual. How you manage cookies in your browser also depends on the browser you use. In the “Cookies” section you will also find links to the instructions of the most important browsers.
If you have consented to the use of an online map service, the legal basis of the corresponding data processing is this consent. This consent constitutes, according to Art. 6 para. 1 lit. a GDPR (consent) constitutes the legal basis for the processing of personal data as it may occur when collected by an online map service.
We also have a legitimate interest in using an online mapping service to optimize our service on our website. The corresponding legal basis for this is Art. 6 para. 1 lit. f GDPR (Legitimate Interests). However, we only ever use an online map service if you have given your consent. We definitely want to have that recorded again at this point.
Information on special online map services – if available – is provided in the following sections.
| Google Maps Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed data: Data such as search terms entered, your IP address and also latitude or longitude coordinates. More details can be found below in this privacy policy. 📅 Storage duration: depending on the stored data ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (Legitimate Interests) |
We use Google Maps of the company Google Inc. on our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Maps allows us to better show you locations and thus customize our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google servers. Here we will now go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.
Google Maps is an Internet mapping service provided by the Google company. Google Maps lets you find exact locations of cities, landmarks, accommodations, or businesses online using a PC, tablet, or app. When companies are represented on Google My Business, other information about the company is displayed in addition to the location. To display directions, map sections of a location can be embedded into a website using HTML code. Google Maps shows the earth’s surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.
All of our efforts on this site are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where we are located. The directions will always show you the best or fastest way to get to us. You can access the route for routes by car, public transport, on foot or by bike. For us, providing Google Maps is part of our customer service.
In order for Google Maps to fully provide their service, the company must collect and store data from you. These include the search terms entered, your IP address and also the latitude or longitude coordinates. If you use the route planner function, the entered start address is also saved. However, this data storage happens on Google Maps websites. We can only inform you about this, but cannot influence it. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide individual, personalized advertising for you.
The following cookie is set in your browser due to the integration of Google Maps:
Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ112582727-5
Purpose: NID is used by Google to customize ads to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. This way you will always get customized ads. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
Expiration date: after 6 months
Note: We can not guarantee completeness in the information of the stored data. Especially when using cookies, changes can never be ruled out. In order to identify the cookie NID, a separate test page was created, where only Google Maps was integrated.
Google servers are located in data centers around the world. However, most of the servers are located in America. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where Google data centers are located: https://www.google.com/about/datacenters/locations/?hl=de
Google distributes the data on various data carriers. This means that the data can be retrieved more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. For example, if there are problems with Google’s hardware or a natural disaster cripples the servers, the data will pretty much remain protected anyway.
Google stores some data for a set period of time. For other data, Google only offers the option to delete it manually. The Company also anonymizes information (such as advertising data) in server logs by removing a portion of the IP address and cookie information after 9 and18 months deletes.
With the automatic deletion of location and activity data introduced in 2019, location and web/app activity information will be stored for either 3 or 18 months, depending on your decision, and then deleted. Moreover, you can also delete this data from the history manually at any time via the Google account. If you want to completely prevent your location tracking, you need to pause the “Web and App Activity” section in Google Account. Click “Data and personalization” and then click the “Activity setting” option. Here you can switch the activities on or off.
In your browser, you can also deactivate, delete or manage individual cookies. Depending on which browser you use, this always works slightly differently. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.
If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. Thus, for each individual cookie, you can decide whether to allow it or not.
If you have consented to Google Maps being used, the legal basis for the corresponding data processing is this consent. This consent represents according to Art. 6 par. 1 lit. a GDPR (Consent) constitutes the legal basis for the processing of personal data as may occur during the collection by Google Maps.
We also have a legitimate interest in using Google Maps to optimize our online service. The legal basis for this is Art. 6 par. 1 lit. f GDPR (Legitimate Interests). Nevertheless, we only use Google Maps if you have given your consent.
Google also processes data from you, including in the USA. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may be accompanied by various risks to the lawfulness and security of data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which reference the standard contractual clauses, can be found athttps://business.safety.google/intl/de/adsprocessorterms/.
If you would like to learn more about Google’s data processing, we recommend that you read the company’s in-house privacy policy at https://policies.google.com/privacy?hl=de.
We always try to write our privacy policy as clear and understandable as possible. However, this is not always easy, especially when it comes to technical and legal topics. It often makes sense to use legal terms (such as personal data) or certain technical terms (such as cookies, IP address). However, we would not like to use them without explanation. Below you will now find an alphabetical list of important terms used that we may not have adequately addressed in the previous privacy statement. If these terms are taken from the GDPR and are definitions, we will also cite the GDPR texts here and add our own explanations if necessary.
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
“Processor” means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the Controller;
Explanation: As a company and website owner, we are responsible for all the data we process from you. In addition to the responsible parties, there may also be so-called processors. This includes any company or person that processes personal data on our behalf. In addition to service providers such as tax advisors, processors can also include hosting or cloud providers, payment or newsletter providers, or large companies such as Google or Microsoft.
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
“Consent” of the data subject means any freely given specific, informed and unambiguous indication of his or her wishes in the form of a statement or other unambiguous affirmative act by which the data subject signifies his or her agreement to the processing of personal data relating to him or her;
Explanation: As a rule, websites provide such consent via a cookie consent tool. I’m sure you’re familiar with this. Whenever you visit a website for the first time, you are usually asked via a banner whether you agree or consent to data processing. In most cases, you can also make individual settings and thus decide for yourself which data processing you allow and which you do not. If you do not consent, no personal data of yours may be processed either. In principle, consent can of course also be given in writing, i.e. not via a tool.
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
“personal data” any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;
Explanation: Personal data is therefore all data that can identify you as a person. This is typically data such as:
According to the European Court of Justice (ECJ), your IP address also counts as personal data. IT experts can use your IP address to at least determine the approximate location of your device and, subsequently, you as the connection owner. Therefore, the storage of an IP address also requires a legal basis within the meaning of the GDPR. There are also so-called “special categories” of personal data, which also require special protection. These include:
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
“profiling” means any automated processing of personal data which consists in using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects relating to that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or change of location;
Explanation: Profiling involves gathering various pieces of information about a person in order to learn more about that person. In the web sector, profiling is often used for advertising purposes or even for credit checks. For example, web or advertising analytics programs collect data about your behavior and interests on a website. This results in a special user profile, which can be used to play advertising to a specific target group.
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
“controller‘ means the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its designation may be provided for by Union or Member State law;
Explanation: In our case, we are responsible for the processing of your personal data and consequently the “data controller”. If we pass on collected data to other service providers for processing, these are “order processors”. For this purpose, an “order processing agreement (AVV)” must be signed.
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
„Processing“ any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organization, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;
Note: When we refer to processing in our Privacy Policy, we mean any type of data processing. This includes, as mentioned above in the original GDPR statement, not only the collection but also the storage and processing of data.
Congratulations! If you are reading these lines, you have really “fought” your way through our entire privacy policy, or at least scrolled all the way to here. As you can see from the scope of our privacy policy, we take the protection of your personal data, anything but lightly.
It is important to us to inform you to the best of our knowledge and belief about the processing of personal data. However, we do not only want to tell you what data is processed, but also to explain the reasons for using various software programs. As a rule, privacy policies sound very technical and legalistic. However, since most of you are not web developers or lawyers, we also wanted to take a different approach linguistically and explain the facts in simple and clear language. Of course, this is not always possible due to the subject matter. Therefore, the most important terms are explained in more detail at the end of the privacy policy.
If you have any questions about data protection on our website, please do not hesitate to contact us or the responsible office. Have a nice time and we hope to see you on our website again soon.
All texts are protected by copyright.
Source: Created with the Privacy generator from AdSimple
Mit dem creneaux Newsletter werden Sie keine Informationen über bevorstehende Auktionen verpassen!
With the creneaux newsletter you will not miss any information about upcoming auctions!
Login
Register
Offer us here directly your wines via the form. Please also send us a photo so that we can better evaluate the wine!
We will then get back to you by email or phone.
Bidding form
By submitting this bidding form, I authorize Creneaux Wine Auction to bid on the auction in my name and for my account up to the bid I have indicated.